Yazeid's CV
Yazeid Hammash
Business Development Manager | Sales and Marketing Leadership
Profile summary
Adaptable Business Development Manager with 20 years of experience shaping commercial outcomes across 9 organizations. This professional transitioned from a Medical Representative role to executive leadership, specializing in revenue growth, strategic marketing, and alliance management within the GCC. Expertise includes managing complex portfolios, driving market entry strategies, and overseeing cross-functional teams to deliver sustainable results. Committed to ethical governance and data-driven decision-making to expand market presence and foster long-term partnerships.
Career highlights
Revenue Growth: Increased Mydocalm revenue from 1.3 to 15.5 million, resulting in a 24 percent CAGR over 8 years across 12 countries.
Market Expansion: Managed a portfolio and achieved a 10.2 percent growth rate in a mature market while establishing a new product as the market leader within 6 months.
Strategic Partnerships: Identified and evaluated new business opportunities including in-licensing, out-licensing, tech transfer, and CDMO partnerships to drive portfolio expansion and long-term strategic planning.
Commercial Leadership: Implemented revenue-generation initiatives across sales, marketing, and business development functions to capture new opportunities and broaden market presence.
Key skills
Professional experience
Shapes business development strategy for branded and generic pharmaceutical products across MENA and emerging markets. Steers cross-functional alignment between regulatory, legal, RCD, supply chain, and commercial teams to execute business cases and inform executive decision-making.
- Leading licensing and partnership activities for branded and generic pharmaceutical products in MENA and emerging markets.
- Identifying and evaluating new business opportunities, including in-licensing, out-licensing, tech transfer, and CDMO partnerships.
- Managing strategic alliances and maintaining relationships with global partners, CMOs, and licensors.
- Conducting market assessments and feasibility studies to prioritize assets and ensure commercial viability.
- Driving portfolio expansion through targeted asset scouting in therapeutic areas aligned with Julphar’s growth strategy.
- Supporting long-term strategic planning, including pipeline shaping and commercial forecast modeling for selected opportunities.
Architected revenue strategy across Alliance, Compliance, Sales, Marketing, and Business Development functions. Steered cross-functional alignment to bridge market demands with internal operational capabilities, focusing on long-term revenue diversification and market expansion.
- Strategized and implemented revenue-generation initiatives across Alliance, Compliance, Sales, Marketing, and Business Development.
- Achieved early success aligning sales initiatives with market demands, driving measurable revenue growth.
- Enhanced customer acquisition and retention through targeted marketing campaigns.
- Forged strategic partnerships to diversify revenue streams and expand market presence.
Steered regional commercial operations across the MENA territory, reporting to the executive leadership team. Defined market entry and growth strategies for a diverse portfolio, overseeing cross-functional alignment between sales, marketing, and regulatory departments to ensure operational continuity.
- Increased Mydocalm® revenue from $1.3M to $15.5M over 8 years, achieving a 24% CAGR.
- Designed and implemented strategies to strengthen presence in 12+ MENA countries.
- Developed and led training programs to elevate sales team performance and product knowledge.
- Partnered with regulatory teams to overcome compliance challenges, ensuring seamless market entry.
Influenced regional commercial operations by directing marketing and business development functions across the MENA region. Managed cross-functional alignment to support product lifecycle management and regional expansion objectives.
- Created and executed marketing strategies to increase brand visibility and product adoption.
- Conducted competitive market analyses to identify growth opportunities.
- Negotiated high-value contracts to foster long-term partnerships and increase market share.
Defined regional sales and marketing strategy for the Gulf Cooperation Council markets, reporting to the Managing Director. Steered cross-functional teams to align brand positioning with local regulatory requirements and market demands.
- Developed sales strategies for GCC markets to capture regional market share.
- Launched marketing initiatives to increase brand recognition across the region.
- Directed high-profile events including Arab Health and DUPHAT to strengthen stakeholder engagement.
Directed regional sales and marketing operations for the UAE market, reporting to the regional director. Oversaw a cross-functional team to execute brand positioning and commercial expansion strategies across the territory.
- Managed a $30M portfolio, achieving a 10.2% growth rate in a mature market.
- Designed data-driven campaigns and led team training to surpass sales targets.
- Launched Snafi in the UAE market, establishing the product as the market leader within 6 months.
Directed regional pharmaceutical promotion activities, reporting to the area manager. Managed a portfolio of medical products across the Abu Dhabi territory, focusing on clinical engagement and market penetration.
- Exceeded sales quotas through the promotion of pharmaceutical products to healthcare providers.
- Delivered educational sessions to healthcare professionals regarding product benefits and clinical applications.
Education
Languages
Arabic · Native
English · Fluent